In 2020 Carl Zeiss was looking for an innovative way to present their measuring devices, that would not only catch the attention of potential clients, but also support them while choosing the right size and product for their specific needs. Therefore, innovation.rocks began to develop an Augmented Reality solution, which would unite digital and real dimensions to present the highlights of each product and allow clients to see if they fit into their professional environment before buying it.
As a result, innovation.rocks developed the ZEISS AR Metrology App, an Augmented Reality app, that allows to experience the companies measuring equipment interactively. By downloading the app, four different products can be placed as a virtual 3D model into the real environment and discovered from all angles as well as from the inside, thanks to the x-ray mode. Those products can be adjusted in several sizes, as well as true to scale, so that customers can develop a feeling for the true scope of the machine and see which size fits best into their plant or factory. The app can be used from all mobile devices and provides additional information, videos, graphics, animations and many more to give a universal overview of the variety of Zeiss’ measuring tools.