The Sun Plaza Shopping Center in Bukarest wanted to be more than a simple mall. Therefore, innovation.rocks teamed up with THIS PLAY agency to work on an Augmented Reality experience tu fulfil this use case. The idea was to transform the mall into an innovative.place that amazes its visitors and effects loyalty and joy. Integrated AR features should increase the visitor’s length of stay, give a better understanding of their needs and lead them.to less frequented areas in an entertaining way.
While THIS PLAY agency installed around 10 digital signage players and 85 beacons in shops, innovation.rocks developed a mobile AR app combined with a CMS that interacts with the installed technology. The app is a treasure hunt AR game in which users search for coins to exchange them into rewards like vouchers. Developed with Unity and Wikitude SDK, the app offers even more ways to interact with the customers: Users receive insights about mall events, directories to stores, virtual maps or the films in the cinema in the app. They also can give feedback or receive the latest news of the mall directly on the phone. By this, users do not only experience a whole new shopping experience, they also profit from successful treasure hunts,.enter stores, they normally wouldn’t and come back to the mall more often.