Client: Porsche AG
Solution type: AR Visualizer
Launch date: 2019
Technologies: Unity | ARCore | ARKit | Vuforia Engine
Launch date: 2019
Awards: IF Design Award 2020
The automotive industry has to face the challenge of creating new touchpoints within the costumer journey.that match the current times of ongoing digitalisation. Therefore, Porsche asked innovation.rocks to create such a touchpoint as a whole new costumer experience. The leading idea was to retain customers by enabling them to modify their dream car without leaving the house. Based on that, innovation.rocks planned to combine several Porsche car models with Augmented Reality.
The Porsche AR Visualizer application turned out to be such a touchpoint as a part of a great customer journey. It allows to customise one’s favourite Porsche by placing the virtual 3D model amid the real environment with the.camera view of one’s smartphone. Due to combining ARKit, ARCore and Vuforia Engine technologies,.the car can be explored from all angles, including the interior and the technical details under the chassis. Moreover, the app provides several innovative features like object recognition, the drive mode or sharing functions. The direct connection to Porsches web configurator is an additional highlight: It enables to deepen the modifying process with a significant impact on the buying process of the future.