Miele Blizzard CX1 AR

AR Sales Pad

Client: Miele & Cie KG

Solution type: AR Visualizer

Launch date: 2016

Technologies: Unity | Metaio

Platforms: iOS


For their first bag-less vacuum cleaner ever, the Blizzard, global player Miele aimed to promote their highlight of 2016. at the IFA with an AR application.that meets the high standard of the technology integrated in the cleaner. Therefore, they asked innovation.rocks to develop such an application by the help of Augmented Reality. The main focus laid on the ability to give insight into the Blizzard and explain the technical details.


The Blizzard CX1 AR is an application that meets the client’s requirements and promotes the cleaner to a bigger crowd. The AR Visualizer amazes with a color configurator and hotspots, which include interesting facts and videos about the vacuum cleaner. It simply works with the cameraview of one’s mobile device and by overlaying the real cleaner with its AR version. At this point, the Blizzard can be explored from all possible angles. With the x-ray feature users can even look inside the vacuum cleaner and observe the different filters, the airflow. and many more technical details. After the first presentation of the Blizzard at the IFA 2016, the Miele Sales team continued to use the application. as a modern promoting tool in their daily business.

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