To present the new TGX 2020, MAN initially planned to send a special mailing to their clients. Because this mailing should not only be a simple paper mailing, they consulted innovation.rocks to create a virtual experience that should be enhanced by “Ben” an ambassador of the truck, also known from previous campaigns.
Therefore, innovation.rocks developed a webAR application due to 8th Wall technology, which would complement the mailing digitally. Brought on by several circumstances, instead of the mailing, the webAR experience ended up being part of the new TGX brochure, which amazes clients with virtual tutorials by the animated 3D avatar “Ben”. Through calling the URL, the Augmented Reality feature gets started and the character “Ben” appears to give additional information to the user and let him know, what is special about the trucks interior. Many functions of the drivers cabin and cockpit improvements can be discovered individually in the browser, without the installation of an app, which makes it very convenient to the end-user and quickly accessible.