Bringing print media back into the spotlight: In 2016 innovation.rocks and Konica Minolta teamed up to generate a new and modern way of content creation. The idea was to develop an innovative Augmented Reality alternative for marketing, commercial print, magazines or agencies. But even private persons should get the chance to revolutionise their print media with an easy and intuitive publishing method. A method that affords no programming or coding knowledge.
As a solution to this challenge, innovation.rocks developed genARate, which is not only an online CMS to edit and charge images with digital content, but a mobile AR app to scan the printed versions of those images and reveal the digital modifications by one click. Users can add interactive features like videos, links or 3D animations to the uploaded picture via drag and drop. Those modifications can then go live and be sent to the end-user. By downloading the app, the recipient can scan those modified 2D prints and discover the augmented content with his camera. There, hidden messages, information, pictures, etc. will appear in 3D. Since the date of publishing in 2016 innovation.rocks continues to develop new features and maintain as well as support genARate to extend print products digitally.