JTI Warning label WebAR

Digital Campaign with iMi

Client: Japan Tobacco International

Solution type: WebAR Viewer

Launch date: 2019

Technologies: React | Google AutoML

Platforms: Web

Challenge:

Due to legal updates in Switzerland, the tobacco industry has to renew the awareness labels on cigarette packages to follow the restrictions that will enter into force in January 2021. Based on that retailers have to sell old packages initially before selling new ones, which are often hard to separate and ask for a quick action with high usability to ensure this process. Therefore, innovation.rocks joined the digital campaign by JTI and iMi to develop an easy digital sorting tool.

Solution:

The most effective solution turned out to be a webAR app for smartphones and tablets, that identifies the different packages. Developed with React, the webAR Viewer application works by simply opening an URL manually or by scanning QR codes. The user can then take a picture of the awareness label and will receive the information on the expiring date. The label recognition allows retailers to distinguish easily between the packages and needs no downloading of an additional app.

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