Every year Carl ZEISS publishes a print calendar for employees and different partners. Intending to bring more innovation into their digital presence, the company consulted innovation.rocks for the development of an Augmented Reality tool, that would connect the analog with the digital. According to the motto of the calendar 2020 “Measuring Hero Awards” the idea was to include QR codes in some of the pages that would lead to different AR and multimedia content to announce the release of different products along the year.
The ZEISS Dairy webAR is the answer to this challenge: By combining the printed notebook with a webAR application, developed with the technology of 8th Wall, the user receives the chance to experience the calendar on two different levels. By scanning the QR-codes, many pages can be experienced virtually thanks to a variety of digital extensions like animations, videos and many more that communicate and announce the release of new products. The highlight of the web-based Augmented Reality experience is the animated 3D Avatar of the real-life brand ambassador “Jay”, who introduces the application and gives insights into metrology or even takes a quiz with the user in three different languages, so that all Zeiss employees around the globe can discover their 2020 calendar in AR.