Bentley AR Visualiser

innovation.rocks Bentley AR Visualiser

Client: Bentley Motors Ltd.

Solution type: AR Visualiser

Launch date: 2019

Technologies: Unity |ARKit | ARCore

Launch date: 2019

Platform: Android | iOS

Challenge:

For the release of the Bentley Flying Spur, the automotive company aimed for new customer experience to explore the car. Based on that innovation.rocks searched for a way to enable this experience digitally and with a high usability. The idea was to make the new car available for everyone and give a playful insight to the varied details.even before the product release.

Solution:

To give costumers and fans of the brand the chance to modify and visualise their future Bentley on the smartphone,. innovation.rocks developed the Bentley AR Visualiser, using the same concept as for the Porsche AR Visualizer. Developed with ARKit and ARCore, the app enables to place the 3D model of the Flying Spur into reality where- and whenever demanded. The users can then modify the color of the exterior or interior and even go on a virtual test drive. The AR Visualiser is an entertaining way to reflect the range of possibilities available to potential Bentley drivers. This does not only support users while individualising their dream car, but also establishes a highly modern buying.

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