Audi Genuine Parts and Accessories

Client: Audi AG

Solution type: AR Visualizer

Launch date: 2013

Technologies: Metaio | ARKit | ARCore

Platforms: internal only

Challenge:

Started as an Augmented Reality application for the mapping of new tires and rims, innovation.rocks firstly developed Audi Genuine Parts and Accessories to support After Sales at the automotive company and customers whilst the customising of their cars. The app should contain the whole customer journey, starting from the montage up to the purchase process.

Solution:

Thanks to the AR Visualizer solution, a virtual 3D model of each Audi model can be placed via the camera view.of one’s smartphone into the real environment. There, the users can test different modifications on tires and rims and inspect them from all different angles. The app continues its high standard of innovation with the ability to give recommendations on what car elements should.be exchanged and why it makes sense to use original car components. As an addition to the first phase, more equipment like wheel carriers or ski.boxes extended the app. In the end, the app became a whole catalogue explaining the product range and animating the use of each tool. By this, the user does not only get to experience the variety of opportunities, but also receives the chance.to order those car additions directly in the same app.

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